Email Development for Sports Basement
The project: Email design, copywriting, and accessibility management. Ongoing, 1 to 10 emails per week
What I did: Redesigned our email template for a scalable, accessible new design with updated style guidelines for 2019/2020. On a weekly basis, Sports Basement sends out customer emails from 1 day a week (up until Winter 2019/2020), to 5 days a week (every week day for the first 2 months of the 2020 pandemic where we developed our Shelter in the Greatest Place campaign offering outdoor inspiration for our loyal customer base).
Tools: Adobe Illustrator, Adobe Photoshop, Zaius CRM, Airtable